Taking India Forward With Financial Literacy

Jaadu Ginni Ka – Financial Literacy for Everyone Vodafone India Foundation envisioned an ambitious goal of empowering 15 Million Indians with tools of financial literacy in 2017.

Learn more

Women of Wonder

Stories that celebrate the indomitable spirit of women from the Vodafone Idea Foundation's social programmes.

Learn more

Dreams and Journey’s book

A collection of inspirational stories

Learn more

Introduction - Jaadu Ginni Ka

Jaadu Ginni Ka content is developed in consultation with leading financial experts and was extensively tested before launch. It is based on simple storytelling format and features many games activities and quizzes. The entire content is in 10 Indian languages and is available as a free download for Android devices.

Our program objectives

Create awareness amongst the target groups on the basic tenets of financial planning

Leverage technology to overcome the challenge of access to financial information and its awareness

Information on investments schemes to safeguard themselves against financial frauds

Learning Links Foundation is implementing the program, which is amongst the largest financial literacy program anywhere in the world. NIIT Foundation was also associated with the implementation of this program till June, 2021

Our success stories

Read some of the interesting stories about our program

Mamina JGK

Balancing the Books and Breaking Barriers: Mamina’s Journey to Financial Success

Pooja JGK

Rising Above Adversity: How Pooja Turned Financial Hardship into Empowerment

Poornima JGK

Meet Poornima – A woman on a mission to empower her community with Financial Literacy

View all success stories

Our photo gallery

Our Testimonials

“It is a very informative program wihch details about the various aspects of financial management. The program would help new members of the President's Secretariat and those retiring to manage their funds in a much better way.”

Smt. Anjali B.M. Bakshi
Joint Director, President's Secretariat, Govt. of India
“Financial awareness is an essential skill and will empower barefoot masses to make better financially decision, which is very critical for the everyone. Better financial decision making skills will help the stakeholders associated with the department spend efficiently and save more. I am happy to know that Vodafone foundationhas taken leadership in empowering millions of Indians through Jaadu Ginni Ka - its financial literacy programme which would be implemented by partners such as Learning Links Foundation.”

Shri Rajeev Arun Ekka
IAS, Secretary, Labour Employment and Traning Department, Govt. of Jharkhand
“The lecture was very exhaustive and educative. I am sanguine that NCC Cadets have benefitted a lot from the knowledge gained by through the session and will help them in future life.”

Col. Balbir Singh
Commanding Officer, 31 UK Battalion NCC, Devapura, Haridwar
“I have learnt a lot from the given training on financial literacy. The trainer explained us in detail about saving and expenses and also the tools where I can invest our money. I got to know about different types of bank account and investment opportunities like recurring deposists etc. He also informed about frauds and why not to share our ATM PIN with anyone. I was also given information about goverment schemes related to insurance and I would like to thank Learning Links Foundation and Vodafone India Foundation for this session.”

Pradeep Kumar
BDO, Patti, Pratapgarh, Govt. of Uttar Pradesh
“Today a financial literacy program called Jaadu Ginni Ka was conducted at our NYKS kendra. We learnt about many financial skills and schemes run by central govt. and also got infomation about banking channel-how to get loan, interest etc. from this training. After this program whenever we will get opportunity we will conduct an awareness program on financial literacy so people get benefitted. Thanks to Vodafone and LLF for this program.”

Harshavardhan Kumar
NYKS, Nalanda, Bihar
“It was an amazing program where we have learned about how to save more money by reducing our unlimited expenses and various investment options and where we should do invest our money wisely.”

Ravi Kumar
Student, Sabar Institute of Technology, Gujarat
“We learnt how to manage money, how to budget our daily expenses, also gained knowledge about banking. Very interesting topics were mobile banking and Government scheme. Thank you for Vodafone India Foundation for training us on Mobile Apps too.”

MEPMA
Master Trainer

6500+

Trainings

1.5+ lakh

Master Trainers

1.5+ cr

Cumulative Beneficiaries

22

States

Features of SamVaad App

Jaadu Ginni Ka content is published in 10 Indian languages

‘Jaadu Ginni Ka’ programme comprises of useful real-world topics such as basic financial concepts, borrowings, investments, financial planning, digital financial tools etc.

Quiz and Assessment

‘Jaadu Ginni Ka’ programme comprises of useful real-world topics such as basic financial concepts, borrowings, investments, financial planning, digital financial tools etc.

Try it yourself simulators

‘Jaadu Ginni Ka’ programme comprises of useful real-world topics such as basic financial concepts, borrowings, investments, financial planning, digital financial tools etc.