Taking India Forward With Financial Literacy

Vodafone Idea Foundation has been fostering financial inclusion across India through the Jaadu Ginni Ka - Financial Literacy for Everyone Program. Since its inception in 2017, the program has empowered 17 million Indians with essential financial knowledge. With a commitment to further extend its impact nationwide, the Foundation aims to impart financial literacy to 20 million Indians by 2025.

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Women of Wonder

Stories that celebrate the indomitable spirit of women from the Vodafone Idea Foundation's social programmes.

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Dreams and Journey’s book

Dreams and Journey’s book

A collection of inspirational stories

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Women of Wonder

Technology That Empowers Women

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Women of Wonder

Catalysts of change

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Introduction - Jaadu Ginni Ka

Jaadu Ginni Ka content is developed in consultation with leading financial experts and was extensively tested before launch. It is based on simple storytelling format and features many games activities and quizzes. The entire content is in 10 Indian languages and is available as a free download for Android devices.

Our program objectives

Create awareness amongst the target groups on the basic tenets of financial planning

Leverage technology to overcome the challenge of access to financial information and its awareness

Information on investments schemes to safeguard themselves against financial frauds

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Learning Links Foundation is implementing the program, which is amongst the largest financial literacy program anywhere in the world. NIIT Foundation was also associated with the implementation of this program till June, 2021

Our success stories

Read some of the inspiring stories of our program

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Sumayya Ahmad

A master trainer hailing from Amruthar village in Kunigal Taluk, Tumkur District, Karnataka

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Premasila Bag

Premasila Bag from the Bhaisadarha region of Odisha.

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Mumtaz Begum

Resident of Pipalav village in Gujarat

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Our photo gallery

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Our Testimonials

  • “It is a very informative program wihch details about the various aspects of financial management. The program would help new members of the President's Secretariat and those retiring to manage their funds in a much better way.”
    Smt. Anjali B.M. Bakshi
    Joint Director, President's Secretariat, Govt. of India
  • “Financial awareness is an essential skill and will empower barefoot masses to make better financially decision, which is very critical for the everyone. Better financial decision making skills will help the stakeholders associated with the department spend efficiently and save more. I am happy to know that Vodafone foundationhas taken leadership in empowering millions of Indians through Jaadu Ginni Ka - its financial literacy programme which would be implemented by partners such as Learning Links Foundation.”
    Shri Rajeev Arun Ekka
    IAS, Secretary, Labour Employment and Traning Department, Govt. of Jharkhand
  • “The training of the Jaadu Ginni Ka Program was quite beneficial. The NCC Cadets learned a lot about financial tools and skills that will help them navigate the financial world's intricacies better.”
    Col. Balbir Singh
    Commanding Officer, 31 UK Battalion NCC, Devapura, Haridwar
  • “I have learnt a lot from the given training on financial literacy. The trainer explained us in detail about saving and expenses and also the tools where I can invest our money. I got to know about different types of bank account and investment opportunities like recurring deposists etc. He also informed about frauds and why not to share our ATM PIN with anyone. I was also given information about goverment schemes related to insurance and I would like to thank Learning Links Foundation and Vodafone India Foundation for this session.”
    Pradeep Kumar
    BDO, Patti, Pratapgarh, Govt. of Uttar Pradesh
  • “Today a financial literacy program called Jaadu Ginni Ka was conducted at our NYKS kendra. We learnt about many financial skills and schemes run by central govt. and also got infomation about banking channel-how to get loan, interest etc. from this training. After this program whenever we will get opportunity we will conduct an awareness program on financial literacy so people get benefitted. Thanks to Vodafone and LLF for this program.”
    Harshavardhan Kumar
    NYKS, Nalanda, Bihar
  • “It was an amazing program where we have learned about how to save more money by reducing our unlimited expenses and various investment options and where we should do invest our money wisely.”
    Ravi Kumar
    Student, Sabar Institute of Technology, Gujarat
  • “We learnt how to manage money, how to budget our daily expenses, also gained knowledge about banking. Very interesting topics were mobile banking and Government scheme. Thank you for Vodafone India Foundation for training us on Mobile Apps too.”
    MEPMA
    Master Trainer

2100+

Trainings

2,00,000+

Master Trainers

1,70,00,000+

Cumulative Beneficiaries

22

States

34

Vans

Features of SamVaad App

Jaadu Ginni Ka content is published in 10 Indian languages

‘Jaadu Ginni Ka’ program comprises of useful real-world topics such as basic financial concepts, borrowings, investments, financial planning, digital financial tools etc.

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Quiz and Assessment

‘Jaadu Ginni Ka’ programme comprises of useful real-world topics such as basic financial concepts, borrowings, investments, financial planning, digital financial tools etc.

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Try it yourself simulators

‘Jaadu Ginni Ka’ programme comprises of useful real-world topics such as basic financial concepts, borrowings, investments, financial planning, digital financial tools etc.

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Our Blogs

Discover captivating insights in our Jaadu Ginni Ka blogs

Empowering Live Image
April 2024

“Empowering Lives through Financial Education": A trainer’s Perspective

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Taking Financial Image
March 2024

Taking Financial Literacy to the last mile

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February 2024

Sarala SHG’s Poultry Farm Revival

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Drop us an email, we endeavour to answer all enquiries as soon as possible.

contactus@jaaduginnika.in

Implemented by

Learning Links Foundation

Supported, Designed & Executed by

Vodafone Idea Foundation