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Jaadu Ginni Ka - Financial Literacy for Everyone program aims to empower individuals with the essential knowledge and skills to manage their finances effectively. Through its efforts in fostering financial literacy, the program has already empowered 17 million Indians to make informed decisions regarding savings, investments, and budgeting. With a dedicated commitment to continue our mission, Jaadu Ginni Ka aims to empower 20 million individuals by 2025, thereby securing their financial futures and enhancing overall quality of life.

Watch Jaadu Ginni Ka in action

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Jaadu Ginni Ka – Introduction

In 2017, Vodafone Idea Foundation launched the Jaadu Ginni Ka - Financial Literacy for Everyone program to bridge the prevalent financial gap in our nation. Leveraging digital technologies, the program delivers financial literacy and services directly to those in need, empowering underserved communities to make informed financial decisions. Through mobile-van outreach and a direct-touch awareness model, the program strives to ensure that even the remotest regions have access to vital financial resources and information.

The program’s content is developed in consultation with leading financial experts and was extensively tested before launch. It is based on a simple storytelling format and features an array of engaging elements, including games, activities, and quizzes. Accessible in 10 Indian languages, the entire content is readily available for free download on Android devices via the Play Store.

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Vodafone Idea Foundation

Over the last 25 years, Vodafone Idea Foundation network has focused on combining Vodafone's expertise with the company's charitable giving to do social around the world. As Vodafone's reach continues to expand-moving from mobile to connectivity - there are greater opportunities for Vodafone Idea Foundation to harness these advancements for the benefit of society.

In India, Vodafone Idea Foundation focusses on addressing challenges relating to education, equality and access. We are committed to enable people and technology to drive innovation, disseminate knowledge and create shared value to improve lives. We work in partnership with key charities, development agencies and the community to drive social change on a large scale of India.

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Learning Links Foundation

Learning Links Foundation is a not for profit organization which was born out of the idea that every child, youth and citizen should have an oppotunity to learn and rise to their potential. Since its establishment in 2002, the Foundation has worked across India and the Asia region with a vision to "Foster a bright future where education is optimally delivered and learning is truly inspired".

Our goal is to create a future where everyone has equal oppotunities by empowering students to make the most of their talent, preparing educators to transform teaching and skilling youth to be self-reliant. We believe that the best possible way to achieve our goal is by delivering measurable and sustainable change in the education and innovation ecosystem.

Drop us an email, we endeavour to answer all enquiries as soon as possible.

contactus@jaaduginnika.in

Implemented by

Learning Links Foundation

Supported, Designed & Executed by

Vodafone Idea Foundation