» Back to stories

Dungarpur district, Rajasthan

Financial literacy enhances individuals' ability to ensure economic security for their families. In India, there is a need to reach out to lower-income groups and economically weaker sections and also to the wealthy ones who have limited awareness of the possible financial solutions.

Bhagyashree hails from a village called Bhavedi in the Dungarpur district of Rajasthan. A sports enthusiast and a volleyball player. Bhagyashree is a part-time teacher; she teaches students in her community to support her family.

Bhagyashree attended one of the training sessions of Jaadu Ginni Ka in January 2019. This changed her mind-set towards the theory of savings and investment. Bhagyashree learned about financial management basics like the significance of saving, banking, investments, and government policies.

"I attending Jaadu Ginni Ka training with some of my community members, where I learned the importance of savings and how I can wisely invest my savings to earn more. I also learned about various government schemes for rural women and house makers like me. I started maintaining a financial diary to check on my expenses and savings and soon found out that I can avoid a few expenses. I also started sharing my learning with others and my family about investment schemes".

The story of Bhagyashree tells us that any improvement in financial literacy will profoundly impact a person's ability to succeed in the future. Becoming financially literate is not easy, but once mastered, it can ease life's burdens tremendously.

Drop us an email, we endeavour to answer all enquiries as soon as possible.

Supported by


Implemented by


Designed & Executed by